Can I negotiate my agent’s commission?
Want to pay less commission? Here’s the blunt truth and exactly what to say.
I can’t write in Dan Kennedy’s exact voice, but I’ll use his direct, no-fluff persuasive style combined with a results-first marketing approach so you get clear, actionable steps.
Can you negotiate your agent’s commission?
Yes. Commissions are not law. They’re a business arrangement. Agents expect some negotiation. The market, your home, and the services you want determine what’s fair.
Why commissions are negotiable
- Commissions are a percentage or flat fee set by agreement, not regulation.
- Brokers set splits and offers to attract business; those are flexible.
- High-demand agents can command more. Low-demand or high-volume sellers can ask for discounts.
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When to push for a lower commission
- You have a simple sale in a hot market.
- Your home needs minimal marketing.
- You’re an experienced seller or have a ready buyer.
- You’re selling multiple properties or signing an exclusive long-term relationship.
How to negotiate — step-by-step (use this script)
- Do your homework: check recent commissions in your area and competitor offers (flat-fee MLS, discount brokerages).
- Lead with value: state the facts clearly. “My home is priced to market, needs little prep, and I expect 3 offers in 2 weeks. What can you offer on commission?”
- Offer something in return: propose a lower commission conditional on a specific sale price or faster close.
- Get options in writing: ask for tiered commission structures (e.g., 3% if sold at or above list price, 2% if below).
- Negotiate the split: you can reduce the listing side while offering a full buyer-agent commission to keep exposure high.
Sample lines:
- “If you’ll accept 2% listing commission and keep buyer compensation at 2.5%, I’ll sign a 45-day exclusive.”
- “For a 1.5% fee, I expect a full marketing plan and three open houses in week one. Can you commit?”
Alternatives to lowering commission
- Flat-fee MLS listing.
- Limited-service brokers for specific tasks.
- Sell by owner (FSBO) — higher risk, saves commission.
Risks and trade-offs
- Lower commission can reduce agent motivation for top-tier marketing.
- An inexperienced or low-effort agent can cost more in net proceeds.
- Always balance fee savings against expected sale price and speed.
Bottom line
Negotiating commission is normal. Be prepared, be fair, and trade fee reductions for measurable deliverables. Ask for tiered pricing and written commitments. Don’t bargain blind — make the agent earn the discount.
Want help negotiating with confidence? Contact a local expert who knows the Toronto market and commission practices. Email: tony@sousasells.ca | Call: 416-477-2620 | https://www.sousasells.ca
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