How long does a listing contract last?
Want to avoid getting stuck with the wrong agent? Here’s the straightforward answer on listing contract length.
Quick Answer: Typical Listing Contract Lengths
Most listing contracts run between 30 and 180 days. The most common term in many markets is 60–120 days, with 90 days being a frequent default. Terms vary by region and broker form. Always check your local standard forms.
Why the length matters
The contract term determines how long you’re legally bound to a single agent. Too short and you may not get enough time to market the home. Too long and you could be stuck if the agent underperforms. The right term balances seller control with enough time for a focused marketing push.
What to watch for in the listing agreement
- Exclusivity: Exclusive right-to-sell agreements prevent you from selling on your own without paying the agent.
- Auto-renewal: Some contracts automatically extend unless you cancel in writing. Don’t assume it ends on the date printed.
- Termination clauses: Look for performance clauses or early exit options and any cancellation fees.
- Holdover protection: Check if the agent claims commission on buyers introduced during the listing term who buy later.
Practical timeline rules (use these when negotiating)
- 30 days: Good for aggressive markets or pre-marketing tests. Short, but may not be enough to find the right buyer.
- 60–90 days: Balanced. Enough time to market, show, and negotiate. Ideal for most sellers.
- 120–180 days: Used for high-end homes or difficult markets. Only choose this if you have a clear, long-term strategy.
How to negotiate the term like a pro
- Ask for a trial period: 30 days initial, then extend if performance metrics are met.
- Require a written marketing plan and weekly updates tied to extension approval.
- Insert a performance exit clause: if no qualified showings or offers in X days, you can cancel.
- Block auto-renewal language or require written consent to extend.
If you’re unhappy with the agent
Talk first. Most issues resolve with communication and an amended plan. If that fails, send written notice per the agreement. Check local rules and, if needed, request mediation through your brokerage or local real estate association.
Local expertise and next steps
Every region has nuances. In Toronto and surrounding Ontario markets, listing terms and standard forms can differ from U.S. practices. Work with a local expert who knows MLS rules and common contract language.
Tony Sousa is a Toronto-area realtor with years of experience negotiating solid, short-term listing agreements that protect sellers and drive results. If you want a clear contract and a ruthless marketing plan, contact Tony at tony@sousasells.ca or 416-477-2620. Visit https://www.sousasells.ca for seller resources and sample listing agreements.
Make the listing contract work for you. Don’t let paperwork lock you into poor performance.
