fbpx

What is virtual touring?

Guaranteed Your Home Sold or I’ll Buy it

Get the report that shows you how to sell you home for more Money and Less time!
Real estate agent showing a 3D virtual tour on a tablet with a 360 camera and analytics on a laptop in a modern home.

What is virtual touring?

Think you can sell without virtual touring? Think again—discover what virtual touring really is and why buyers won’t wait.

Quick definition: What is virtual touring?

Virtual touring is a digital, interactive walkthrough of a property. It can be a 360° photo tour, a stitched-together panorama, or a full 3D Matterport-style walkthrough. Buyers navigate rooms, measure spaces, and feel the flow of the home—without walking through the door.

Keywords: virtual tour, virtual touring, 3D tours, virtual walkthrough, 360° tours, real estate virtual tour.

Why virtual touring matters now

Attention is short. Buyers screen properties online first. A high-quality virtual tour turns passive browsers into serious leads. It increases listing views, lengthens time-on-page, and filters out unqualified trippers—saving you time and money.

This isn’t tech for tech’s sake. It’s conversion engineering.

buying or selling a home in the GTA - Call Tony Sousa Real Estate Agent

Types of virtual tours (fast)

  • 360° photo tours — cheap, fast, great for mobile viewers.
  • 3D Matterport tours — immersive, supports measurements and floor plans.
  • Guided video walkthroughs — narrated tours for emotional selling.
  • Virtual staging + tours — vacant homes look lived-in.

How to build a high-converting virtual tour (step-by-step)

  1. Prep and stage: declutter, light, remove personal items. First impressions online matter more than in-person.
  2. Choose the right platform: Matterport for premium, Zillow 3D or Ricoh Theta for budget, EyeSpy360 for multi-platform distribution.
  3. Capture cleanly: use a tripod, consistent exposure, and a 360° camera or dedicated scanner.
  4. Create hotspots: add room labels, measurements, and calls-to-action (book a showing, contact agent).
  5. Publish and embed: add to MLS, your website, Facebook, Instagram, and email blasts.
  6. Track metrics: views, average tour duration, and click-to-contact rate. Improve listings based on data.

Cost, ROI and time

  • Basic 360° tours: $50–$200 or DIY with a $300 camera.
  • Matterport level: $200–$600 per shoot (varies by size).
  • ROI: Listings with virtual tours typically sell faster and at higher prices. Use time-on-tour and lead conversion as primary KPIs.

SEO and listing tips to rank higher

  • Use the keywords: virtual tour, virtual touring, 3D tours, virtual walkthrough in title, meta, and first 100 words.
  • Embed the tour on a dedicated listing page with descriptive alt text and schema markup.
  • Add transcript or guided tour text for crawlability.
  • Share across social with preview images and direct links to boost backlinks and social signals.
buying or selling a home in the GTA - Call Tony Sousa Real Estate Agent

Real-world action: a quick checklist for agents

  • Invest in one quality 360° camera or partner with a vendor.
  • Always add a tour link in MLS and social posts.
  • Create a short CTA video for the listing page.
  • Monitor analytics weekly and tweak.

Tony Sousa is a Toronto-based realtor who leads the market in virtual touring strategies. If you want pro setup, listing optimization, and real results—contact Tony at tony@sousasells.ca or call 416-477-2620. Visit https://www.sousasells.ca

Use this process and virtual touring becomes not a gimmick, but your competitive edge.

If you’re looking to sell your home, it’s crucial to get the price right. This can be a tricky task, but fortunately, you don’t have to do it alone. By seeking out expert advice from a seasoned real estate agent like Tony Sousa from the SousaSells.ca Team, you can get the guidance you need to determine the perfect price for your property. With Tony’s extensive experience in the industry, he knows exactly what factors to consider when pricing a home, and he’ll work closely with you to ensure that you get the best possible outcome. So why leave your home’s value up to chance? Contact Tony today to get started on the path to a successful home sale.

Tony Sousa

Tony@SousaSells.ca
416-477-2620

Tips on Buying A Home and Selling your House

Real estate agent showing a 3D virtual tour on a tablet with a 360 camera and analytics on a laptop in a modern home.

What is virtual touring?

What is virtual touring? Think you can sell without virtual touring? Think again—discover what virtual touring really is and why buyers won’t wait. Quick definition:

Read More »

Get Priority Access

Be the First to Access to Reduced, Bank Owned, Must Sell, Bank foreclosures, Estate Sales, probate, coming soon  and Off-Market Homes For Sales.