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How do I sell a parent’s home while maximizing sale price?

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How do I sell a parent’s home while maximizing sale price?

Want top dollar? Sell your parent’s home like a pro — here’s the exact plan that gets the highest offers.

Selling a parent’s home is emotional and complex. Do it the right way and you’ll protect legacy and profit. Do it wrong and you leave tens of thousands on the table. Below is a simple, aggressive plan you can execute this week to maximize sale price.

Start with a clear checklist

  • Confirm legal status: probate, power of attorney, or sole ownership. Resolve title issues before listing. Legal delays kill sales.
  • Get a recent market analysis. Don’t guess price. Use local comps within 6 months and adjust for condition.

Fix the value gaps that buyers notice

Every dollar you spend should return two. Focus on:

  • Small repairs (leaky faucets, trim, doors) — low cost, high perceived value.
  • Paint neutrally inside and out — biggest ROI for resale.
  • Replace old lighting and hardware — fast modern upgrade.
buying or selling a home in the GTA - Call Tony Sousa Real Estate Agent

Declutter, deep clean, and stage to sell

Empty rooms look bigger. A staged home sells faster and for more.

  • Remove personal items and excess furniture.
  • Deep clean carpets or replace if worn.
  • Hire a pro stager or follow a simple staging checklist for living, kitchen, and master.

Photos, video and virtual tour — invest here

Buyers judge online first. Poor photos tank offers.

  • Hire a pro photographer and create a 3D/virtual tour.
  • Show bright, clean rooms and key selling points: kitchen, yard, master.

Price to get offers, not to sit

Too high = no traffic. Too low = lost value. Use this tactic:

  • Price at or slightly below a comparable that’s lasted on market to trigger offers.
  • Or price true market and open with a short marketing window to create urgency.

Targeted marketing beats general noise

  • List on MLS with a punchy headline: “Move-in Ready — Updated Kitchen & Large South Yard.”
  • Use social ads targeted to local buyers and investors.
  • Host a broker open and a well-run public open house.
buying or selling a home in the GTA - Call Tony Sousa Real Estate Agent

Negotiate like a pro

  • Ask for pre-approval letters.
  • Get inspection early or disclose one to remove buyer leverage.
  • Push for escalation clauses or multiple offers when traffic is strong.

Protect sellers from surprises

  • Be upfront about known repairs and provide recent inspection reports.
  • Discuss tax implications and possible capital gains or exemptions with a CPA.

If you want one person to run this and protect legacy + price, work with a local agent who specializes in selling parent homes and estate listings. They coordinate legal, contractors, staging, marketing and negotiations.

For a clear market analysis and step-by-step execution plan for your parent’s home, contact Tony Sousa — local realtor who handles estate and senior home sales. Email: tony@sousasells.ca | Phone: 416-477-2620 | https://www.sousasells.ca

If you’re looking to sell your home, it’s crucial to get the price right. This can be a tricky task, but fortunately, you don’t have to do it alone. By seeking out expert advice from a seasoned real estate agent like Tony Sousa from the SousaSells.ca Team, you can get the guidance you need to determine the perfect price for your property. With Tony’s extensive experience in the industry, he knows exactly what factors to consider when pricing a home, and he’ll work closely with you to ensure that you get the best possible outcome. So why leave your home’s value up to chance? Contact Tony today to get started on the path to a successful home sale.

Tony Sousa

Tony@SousaSells.ca
416-477-2620

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