Should I use drone photography?
Want faster sales and better marketing exposure? Use drone photography — here’s why.
Quick answer: Yes — when you want better exposure and measurable results
If you sell properties or run local marketing, drone photography is one of the fastest ways to increase clicks, show context, and justify higher prices. Not every listing needs it. But when used correctly, aerial photos and video turn browsers into buyers.
Why drone photography works for marketing
- Better first impression: Listings with aerial shots get more clicks on portals and social. More clicks = more showings.
- Context and scale: Buyers understand lot size, roof condition, proximity to parks, transit, and water at a glance.
- Higher perceived value: Professional drone marketing positions your listing as premium — you can ask for a premium price.
- Social and ad performance: Short aerial videos convert well on Facebook, Instagram, and YouTube ads.
Practical benefits (real, measurable)
- Increased click-through rates on MLS and portals.
- Faster days on market — sellers can close quicker.
- Ability to highlight amenities (pool, landscaping, rooftop) clearly.
- Improved listing shareability across social platforms.
Potential drawbacks you need to consider
- Cost: Professional shoots typically range from a modest fee to a few hundred dollars. Factor it into marketing spend.
- Regulations: You must use a licensed drone pilot and follow local rules. Noncompliance risks fines and removed listings.
- Weather and timing: Wind, rain, or poor light reduce quality. Schedule shoots during golden hour where possible.
- Privacy and access: Neighbors or local rules may limit useful angles. Get permission and plan ahead.
When to use drone photography — simple rules
- Use it for mid- to high-priced homes, large lots, waterfront properties, and commercial listings.
- Skip it for tiny condos where aerial shots add little value.
- Use video when you want to show neighborhood access, drive time, or a property’s surroundings.
Quick actionable checklist
- Hire a licensed drone pilot with insurance.
- Provide a shot list: front elevation, backyard, property lines, neighborhood features, roof condition.
- Request both stills and a 20–45 second promotional video.
- Schedule at golden hour for warm light.
- Use edited files sized for MLS and social platforms.
Real-world marketing applications
- Real estate listings: Showcase lot size, roof age, and curb appeal.
- New developments: Show progress, plots, and surrounding infrastructure.
- Commercial properties: Present access, parking, and traffic flow.
- Local business marketing: Highlight location advantages and foot traffic.
Final verdict
Yes — use drone photography when it adds context and drives measurable engagement. It’s a marketing investment that pays in faster sales and stronger positioning. If you want a vendor who executes this strategy and gets results locally, call or email Tony Sousa to learn how drone marketing will lift your listing.
Contact: Tony Sousa — tony@sousasells.ca | 416-477-2620 | https://www.sousasells.ca
