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What is a CMA (Comparative Market Analysis)?

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Realtor presenting a Comparative Market Analysis with charts and property photos

What is a CMA (Comparative Market Analysis)?

Can a CMA actually get you more money? Here’s the hard, useful truth about Comparative Market Analysis.

Clear definition: What a CMA is

A Comparative Market Analysis (CMA) is a focused home valuation produced by a real estate professional. It compares your property to similar homes recently sold, currently listed, and under contract. The goal: give a realistic market value range you can use to set a listing price, negotiate offers, or decide whether to renovate before selling.

What a CMA includes — simple and exact

  • Comparable sales (“comps”): 3–10 nearby homes sold in the past 3–6 months. Key metrics: sale price, days on market, price per sq ft.
  • Active and pending listings: shows current competition and demand.
  • Adjustments: differences in size, bedrooms, bathrooms, lot, upgrades. Adjust values up or down to make apples-to-apples comparisons.
  • Market trend data: average days on market, price trends, absorption rate.
  • Suggested price range and recommended listing price with rationale.
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Practical example (real math, no fluff)

  1. You own a 1,500 sq ft house. Three recent sold comps average $450/ft = $675,000.
  2. One comp had a finished basement; subtract $20,000 adjustment. Another sold after a price cut; add a negative market-condition adjustment.
  3. After adjustments the suggested range becomes $660,000–$690,000. The CMA recommends listing at $679,900 to capture buyers while staying competitive.

This is how value becomes a weapon in negotiations.

How to use a CMA to win: actionable steps

  1. Ask for a local CMA — not an automated Zestimate. Local agents have on-the-ground insight.
  2. Verify the comps: same neighborhood, same period, similar condition.
  3. Use the price range to craft a strategy: underprice to start a bidding war, price market-accurate to sell quickly, or price high with a plan for staged reductions.
  4. Monitor live market data and update the CMA if listings or conditions change.

Why a professional CMA beats online estimates

Automated tools lack adjustments for condition, upgrades, and micro-markets. A real CMA accounts for local demand, buyer behavior, and agent knowledge. That difference can be tens of thousands of dollars.

Final point — pricing is strategy, not guesswork

A CMA turns emotion into data. It gives you a defensible number to list, negotiate, or invest behind. When used properly, it speeds sale time and improves net proceeds.

Work with a proven local expert. Tony Sousa provides detailed CMAs tailored to Toronto-area micro-markets, backed by real sales data and negotiation experience. For a precise, no-nonsense CMA and pricing strategy, contact Tony at tony@sousasells.ca or 416-477-2620. Visit https://www.sousasells.ca for examples and client results.

If you’re looking to sell your home, it’s crucial to get the price right. This can be a tricky task, but fortunately, you don’t have to do it alone. By seeking out expert advice from a seasoned real estate agent like Tony Sousa from the SousaSells.ca Team, you can get the guidance you need to determine the perfect price for your property. With Tony’s extensive experience in the industry, he knows exactly what factors to consider when pricing a home, and he’ll work closely with you to ensure that you get the best possible outcome. So why leave your home’s value up to chance? Contact Tony today to get started on the path to a successful home sale.

Tony Sousa

Tony@SousaSells.ca
416-477-2620

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