Do Facebook ads work for selling homes?
Can Facebook ads sell your Georgetown home fast? Here’s the blunt, data-driven answer you want.
Quick Answer — Yes, If You Run Them Right
Facebook ads can and do sell homes in Georgetown, Ontario. But only when they’re run like marketing campaigns — not like boosted posts. You need targeting, creative, funnel design, and follow-up. Do that, and you get qualified seller leads, faster offers, and predictable results.
Why Facebook Ads Work for Selling Homes in Georgetown, ON
- Facebook (Meta) combines massive audience reach with local precision. Georgetown is small enough to target hyper-local neighborhoods and large enough to generate demand.
- People spend time on Facebook and Instagram. They’re in a browsing mindset. The right ad interrupts that scroll with an appealing property or a compelling value proposition.
- You can target the exact seller profile: homeowners by age, income proxies, mortgage age, life events, and behaviours that correlate with selling.
This is not theory. It’s math. When you measure cost per lead, conversion to listing, and time on market, Facebook ads move the needle when they’re optimized for local performance.
The Numbers You Should Care About (Real-World Benchmarks)
- Ideal cost per lead (Georgetown sellers): $40–$120 CAD. Expect variation by season and inventory.
- Lead-to-listing conversion (with professional follow-up): 6–18%. With a strong local brand and fast follow-up, you can push higher.
- Average days to qualified seller meeting: 1–5 days after lead capture if you have SMS + email + call flow.
- Cost to acquire a listing via ads: $1,200–$6,000 CAD. That’s still profitable if your average home sells for $700k+ and your commission covers costs.
Know these numbers. Track them. Improve them.
Step-by-Step, Data-Driven Facebook Ad System for Georgetown Home Sellers
- Define the Exact Seller Profile
- Target radius: 5–25 km around Georgetown for neighborhood dominance.
- Demographics: homeowners aged 35–65+. Filter for likely income bands and life events (recent parent, empty nest, moving intent signals).
- Behaviors: users who interacted with property listings, mortgage calculators, or visited local real estate pages.
- Creative That Stops the Scroll
- Hero image: crisp exterior shot or a short 10–15 second video tour.
- Headline: specific and local. Example: “Georgetown homeowners — get a real market valuation in 48 hours.”
- CTA: Schedule a free home valuation, book a seller consult, or claim a market report.
- High-Converting Landing Page
- Match the ad message. Remove distractions.
- Lead form: name, phone, email, property address, and a single qualifying question (motivated timeframe).
- Fast confirmation: immediate SMS and email with next steps. Human call within 60 minutes.
- Two-Tier Funnel: Lead Gen + Listing Offer
- Top of funnel: traffic and lead-gen ads offering value (market report, valuation).
- Mid funnel: retarget viewers with social proof — testimonials, sold signs, local success stories.
- Bottom funnel: direct CTA to book listing appointment or receive a cash offer evaluation.
- Retargeting and Frequency
- Retarget ad viewers within 7–21 days.
- Use dynamic creative for multiple touchpoints: video, carousel of local solds, and client testimonials.
- Frequency cap: 3–5 views per week to avoid ad fatigue.
- Measurement and Optimization
- Track: cost per lead, lead-to-appointment rate, appointment-to-listing rate, and cost per listing.
- A/B test creatives, headlines, and CTAs every 7–14 days.
- Scale winners by 2x budgets, then expand targeting or creative verticals.
Local Edge: What Works in Georgetown, Ontario
- Local market dynamics matter: Georgetown sees buyers from Toronto and Halton Hills. Highlight commuter access, schools, and lifestyle.
- Use local proof: include sold prices and neighborhood names (e.g., Downtown Georgetown, Limehouse, Acton nearby if relevant).
- Time ads to seasonality: spring and fall perform best for listings. Use winter to build a seller funnel and nurture leads.
Ad Types That Drive Sellers
- Lead Ads: Simple, instant forms that capture contact info without leaving Facebook.
- Video Ads: Short 10–30 sec tours with captions. Use local landmarks to create connection.
- Carousel Ads: Showcase multiple sold properties or reasons to sell now (market rise, low inventory, high demand).
- Traffic Ads to Landing Page: When you need more qualifiers on the form.
Typical Budget and Timeline
- Test phase (30 days): $1,200–$3,000 CAD. Expect clarity on what creative and audience works.
- Scale phase (60–90 days): $3,000–$10,000 CAD monthly if ROI is positive.
- Timeline: First qualified seller leads typically appear in 7–14 days. Convert to listings in 14–60 days depending on market readiness.
Common Mistakes That Kill Results
- Boosting posts instead of running targeted campaigns.
- Weak creative that doesn’t speak to seller pain points (time, price, convenience).
- No follow-up system. Leads cool down quickly. If you don’t call in 5–15 minutes, conversion drops.
- Measuring vanity metrics (likes, reach) instead of cost per lead and conversion rates.
Proven Scripts & Follow-Up Flow (Use These Now)
- Immediate SMS after form submit: “Thanks — this is Tony’s team. We’ve received your valuation request for [PROPERTY ADDRESS]. Expect a call in 30 minutes to arrange access and confirm details.”
- Phone script opening: “Hi, this is [Agent]. We received your valuation request. Are you still considering selling in the next 3–6 months?” Use qualifying questions and set appointment within 72 hours.
- Nurture sequence (if not ready): 3 emails over 14 days — market snapshot, seller tips, case study of a recent Georgetown sale.
Case Study Snapshot (Local Example)
Local campaign example: ran a focused lead-gen campaign in Georgetown targeting homeowners 40–60 within 10 km. Budget $2,500 over 30 days.
- Leads captured: 34 qualified seller leads.
- Appointments set: 6.
- Listings secured: 2 within 45 days.
- Cost per listing: ~$1,250. Commission covered ad costs and produced net profit after marketing and closing costs.
This shows the math: the right funnel turns modest ad spend into real listings.
How To Compete Locally — Brand, Not Just Ads
Ads work better when the agent is known. Use Facebook to build brand and capture leads:
- Regular local market posts that show sold prices and neighborhood trends.
- Testimonials and short video interviews with past sellers.
- Promote local events and neighborhood guides to build trust.
Combining brand with ads reduces cost per lead and improves lead quality.
When NOT to Use Facebook Ads Alone
- Ultra-high-end listings that need private outreach and exclusive networks.
- Auctions or off-market sales where confidentiality is paramount.
In those cases, Facebook can support awareness, but primary outreach should be bespoke.
Final Checklist Before You Launch
- Clear seller profile and target radius.
- Compelling creative with local cues.
- High-converting landing page and instant follow-up.
- Retargeting plan and measurement dashboard.
- Budget for testing and scaling.
Contact for Local Execution
If you want a tested, repeatable Facebook ad system for Georgetown, reach out. Tony Sousa runs local campaigns tailored to this market and tracks the exact metrics above. Contact: tony@sousasells.ca | 416-477-2620 | https://www.sousasells.ca
FAQ — Selling Homes in Georgetown with Facebook Ads
Will Facebook ads sell my home faster than a traditional listing?
Facebook ads speed lead generation and increase seller inquiries. They don’t replace good brokerage work. Combine ads with professional photos, pricing strategy, and agent follow-up to shorten time on market.
How much should I budget to get real seller leads in Georgetown?
Start with $1,200–$3,000 CAD for a 30-day test. Use those results to scale. Expect cost per qualified seller lead between $40–$120 CAD.
Can Facebook target only Georgetown homeowners?
Yes. Use radius targeting around Georgetown and layer in homeowner-like signals: age, household income proxies, behaviors, and interest in local real estate pages.
What creative works best for Georgetown sellers?
Short videos of the neighborhood, crisp exterior shots, and headlines that promise a quick local valuation. Show sold prices and local proof.
How quickly do leads need follow-up?
Within 5–60 minutes. Best practice: immediate SMS or email and a phone call within one hour. Fast follow-up increases appointment rates significantly.
Are Facebook ads worth it if my listing price is under $500k?
It depends on margins and seller goals. For lower-priced homes, optimize for volume and faster closes. Ads can still deliver value by reducing days on market and increasing competitive bidding.
Do I need a landing page or can I use Facebook Lead Ads?
Use both. Lead Ads reduce friction. Landing pages let you qualify leads deeper. Test both to see which converts more qualified seller appointments.
How do I measure success?
Track cost per lead, appointment rate, listing rate, days to close, and cost per listing. Those metrics tell you ROI.
Can Facebook ads work with open houses?
Yes. Use event ads to boost attendance. Collect RSVPs and follow up with attendees who express interest.
How long until I see results?
Qualified leads often appear within 7–14 days of launch. Converting to listings typically takes 2–8 weeks depending on motivation.
Results follow systems. Facebook ads are a system. If you run the right system for Georgetown — precise targeting, strong creative, fast follow-up, and measurement — you’ll get predictable seller flow. If you want this executed locally, Tony Sousa knows the market and runs the funnels that produce listings in Georgetown. Contact: tony@sousasells.ca | 416-477-2620 | https://www.sousasells.ca
