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What makes a great property video?

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Videographer filming a staged living room with gimbal and drone outside, representing professional property video production

What makes a great property video?

Want buyers to stop scrolling? Here’s how to make a property video they can’t ignore.

Why great property videos win

A great property video doesn’t just show a house. It sells a lifestyle, answers questions, and reduces friction for buyers. In today’s market, video is the #1 tool to increase listing engagement, improve lead quality, and shorten days on market. Keywords to remember: property video, real estate video, listing video, video marketing.

6 core elements of a top-performing property video

  1. Strong hook (0–10 seconds)
  • Start with the home’s strongest feature: skyline, chef’s kitchen, backyard oasis.
  • Use short captions and bold visuals so social viewers keep watching.
  1. Clean, steady visuals
  • Use gimbal or stabilized shots. No shaky phone footage.
  • Combine wide-angle interior walkthroughs with tight detail shots.
  1. Natural light and correct exposure
  • Shoot during golden hours when possible.
  • Open curtains, balance interior/exterior light with proper exposure.
  1. Professional audio and music
  • Minimal narration. Use clear, short voiceover to highlight benefits.
  • Licensed music sets pace and emotion.
  1. Show flow, not just rooms
  • Film how spaces connect: entry → living → kitchen → backyard.
  • Demonstrate circulation and sightlines. Buyers want to imagine living there.
  1. Clear call-to-action and SEO-ready captions
  • Include key property facts on screen: beds, baths, lot size, neighbourhood.
  • Add call-to-action: “Book a viewing” with contact info and short URL.
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Practical workflow: from shoot to publish

  • Pre-shoot checklist: declutter, stage key rooms, set thermostat, gather lights.
  • Shoot: 10–15 minutes per room, include exterior and neighborhood footage.
  • Edit: 60–90 second main video, 15–30 second social cuts, 1-3 minute walkthrough.
  • Publish: Host on YouTube/Vimeo, embed in listing, upload short clips to social.

Metrics that prove ROI

  • Watch time: aim for average view duration >40% of video length.
  • Engagement: likes, shares, comments, and saves on social platforms.
  • Lead lift: listings with quality video typically see up to 4x more inquiries vs. photos-only listings.

Quick examples

  • High-end condo: 60s cinematic video, drone skyline opening, 25% increase in showings in first week.
  • Family home: 90s walkthrough focusing on school commute and yard — closed in 12 days.

Action plan (do this tomorrow)

  1. Identify the home’s 3 selling points.
  2. Book a 2-hour shoot with a pro who uses gimbal and drone.
  3. Request a 60s main edit + three 30s social cuts.
  4. Add captions and property specs for SEO.

Need help executing high-converting property videos? Contact Tony Sousa: tony@sousasells.ca | 416-477-2620 | https://www.sousasells.ca

This approach turns an ordinary listing into a compelling story that attracts buyers, increases inquiries, and closes faster. Use these tactics now and measure results by watch time and lead increase.

If you’re looking to sell your home, it’s crucial to get the price right. This can be a tricky task, but fortunately, you don’t have to do it alone. By seeking out expert advice from a seasoned real estate agent like Tony Sousa from the SousaSells.ca Team, you can get the guidance you need to determine the perfect price for your property. With Tony’s extensive experience in the industry, he knows exactly what factors to consider when pricing a home, and he’ll work closely with you to ensure that you get the best possible outcome. So why leave your home’s value up to chance? Contact Tony today to get started on the path to a successful home sale.

Tony Sousa

Tony@SousaSells.ca
416-477-2620

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