How often should I receive updates?
How often should I receive updates? You’ll get a clear, no-fluff answer and a proven schedule that sells homes faster in Georgetown, ON.
Why update frequency matters when selling a home in Georgetown, Ontario
Georgetown is not Toronto — it’s a distinct market inside Halton Hills. Buyers here move fast around school seasons, commuter windows, and local inventory swings. If your agent goes quiet, you lose momentum, pricing edge, and sometimes offers. If they flood you with noise, you waste time and make poor decisions.
Communication is the difference between a listing that stalls and a listing that sells at top price. The right update schedule keeps you informed, controls expectations, and forces action.
Real talk: what you should expect from your agent
Be direct. You deserve measurable updates on real metrics. Not opinions. Not vague “we’re working on it.” Here’s what a professional agent must provide:
- Showing activity: number of showings, who saw it (buyer agent vs. public), and timing.
- Buyer feedback: honest, specific comments from every showing or a daily summary.
- Digital metrics: listing views, clicks, saves, and lead captures.
- Market movement: comparable sales, new competing listings, and price changes in Georgetown.
- Offers and negotiations: immediate phone call, written follow-up, and game plan.
- Action items: what the seller should do this week (staging tweaks, price tweak, open house dates).
If your agent isn’t delivering this, you’re not working with a top-tier pro. Period.
The proven update schedule for Georgetown home sellers
Use this exact cadence. It’s practical for Georgetown’s market rhythm and built to drive results.
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Pre-listing (1–2 weeks before going live): 2 updates
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Initial strategy call and a follow-up confirming staging, photography, and the listing date.
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Launch day: immediate
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Notify seller when the listing goes live with MLS link, marketing plan summary, and first-day digital metrics within 24 hours.
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Active market phase (first 2–4 weeks): daily to twice-weekly
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Daily showings: immediate text or call for offers and urgent feedback.
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Daily email summary or online dashboard update with showings, web traffic, and feedback.
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Twice-weekly 10–15 minute check-ins (call or video) to adjust strategy if needed.
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Stabilized phase (after 4 weeks): weekly
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Weekly written report with metrics, buyer feedback, competing listings, and recommended next steps.
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Bi-weekly short strategy calls if activity is low or offers are expected.
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Offer received: immediate + 24-hour follow-up
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Phone call immediately. Written summary within 2 hours outlining pros/cons and negotiation plan.
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Daily updates during negotiations and every 24 hours after, until agreed.
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Conditional/closing phase: daily to as-needed
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Immediate notice of inspection results, financing issues, and other contingencies. Daily written status until clear to close.
This rhythm keeps sellers confident and keeps the listing competitive in Georgetown’s shifting market.
What “updates” must include — the checklist agents use
Every update must be actionable. Use this checklist when assessing your agent’s reports:
- Date/time and period covered
- Number of showings and names/agents when appropriate
- Direct buyer feedback or summarized themes
- Website/MLS views and lead captures
- Price movement among local comparables in Georgetown
- Offers status and time-stamped copies when received
- Clear next steps and who is responsible
If a report lacks these items, it’s not worth your attention.
Communication channels: pick three and stick with them
Too many channels = confusion. Pick up to three and be strict.
- Phone call (for urgent items: offers, inspections, price changes)
- Email (for daily/weekly written reports and records)
- Text or Seller Portal (for quick showings updates and confirmations)
Agents who try to use five platforms often lose track. A disciplined agent uses the channel you prefer and documents everything in email.
Local nuance: What matters in Georgetown, ON
Georgetown buyers are often commuters and families. That creates patterns:
- Weekdays: More showings early morning and evenings for commuters.
- School cycle: Listings near school terms see higher activity pre-term.
- Inventory swings: New condos and Halton Hills listings impact price perception quickly.
Your updates should reference these local forces. A good agent ties every suggestion to local data — not national trends.
Sample weekly schedule you can demand from your agent
- Monday: Weekly written report (showings, feedback, digital metrics)
- Wednesday: Quick strategy text or call if new competition appears
- Friday: Short wrap-up email containing tasks for the weekend open house
- As-needed: Immediate call for offers and urgent items
This schedule keeps you in control without requiring daily babysitting.
How to set expectations in your listing agreement
Put the communication plan in writing. Add a single paragraph to the listing agreement that states:
- The frequency and format of updates
- The preferred channels (phone, email, text)
- What constitutes an urgent notification (offers, inspections, price reductions)
If your agent resists, that’s a red flag.
What top agents report — numbers you should expect
Top agents in Georgetown report these metrics clearly:
- Showings per week
- Online views and “saved” counts
- Number of buyer inquiries and open house turnout
- Comparative price movement (3–6 comps)
If your agent gives only vague feedback like “good interest” or “several people liked it,” ask for hard numbers.
If your agent isn’t communicating: a short action plan
- Ask for a status report now, using the checklist above.
- Request written confirmations and a scheduled weekly call.
- If no improvement in 7–10 days, consider switching agents. You have options in Georgetown.
Don’t tolerate radio silence. It costs money.
Why I recommend this schedule — proven outcomes
Clear, consistent updates force faster decisions. In Georgetown, listings with disciplined communication:
- Sell faster by reducing pricing guesswork
- Attract stronger offers because buyer agents perceive seriousness
- Avoid last-minute surprises during inspection and closing
This isn’t theory. It’s how top listings close above asking in competitive windows.
How your agent should handle offers and negotiations
When an offer hits:
- Call you now. Ask for immediate direction.
- Follow with a written breakdown within 2 hours: net proceeds, key dates, risks.
- Continue daily updates until acceptance; hourly if multiple offers heat up.
You should never read about an offer in a fog of confusion.
Working with Tony Sousa in Georgetown — direct value
Tony Sousa runs a disciplined, metrics-driven communication program for Georgetown sellers. He commits to a written communication plan, daily reporting during peak activity, and immediate notifications for all offers and inspections. That’s why sellers in Georgetown rely on him when timing and price matter.
Contact: tony@sousasells.ca | 416-477-2620 | https://www.sousasells.ca
FAQ — Common seller questions about agent updates in Georgetown, ON
Q: How often should I get updates during the first week?
A: Daily. The launch week is the market window where impressions, showings, and feedback determine momentum.
Q: Do I need to be notified every time someone views the online listing?
A: No. You’ll get aggregated online metrics daily. Immediate notification is for offer-related leads only.
Q: What if I only want weekly updates?
A: You can. But be aware you might miss time-sensitive opportunities. Weekly is fine after the first month.
Q: How fast should an agent tell me about an offer?
A: Immediately by phone. A written summary should follow within two hours.
Q: What happens if showings drop off?
A: Your agent must deliver a diagnosis within 48 hours and recommend actions (price, staging, marketing tweak).
Q: Can updates be delivered via a seller portal?
A: Yes. Portals work well if the agent also sends summary emails. Don’t rely on a portal alone.
Q: What’s reasonable for negotiation updates?
A: Hourly when offers escalate; daily during standard counter-offer loops.
Q: Is it normal for communications to slow during closing?
A: No. Communication should remain daily until clear to close. Surprises at the end cost money.
Final checklist to give to your agent today
- Sign a written communication plan.
- Confirm channels and emergency definitions.
- Require a weekly written report and daily updates for the first two weeks.
- Demand immediate phone calls for offers, inspections, and financing issues.
Stop guessing. Force accountability.
Contact Tony Sousa for a proven communication plan that moves your Georgetown listing. tony@sousasells.ca | 416-477-2620 | https://www.sousasells.ca
