What should my listing headline say?
Stop losing clicks: What should your listing headline say to get buyers calling now?
Quick, Clear Answer
Your listing headline must hook, qualify, and promise value in one line. Put the strongest benefit first: a standout feature, the neighborhood, or a quick metric that proves value. Aim for 5–9 words or 50–80 characters. Use power words, a target buyer, and a simple call to action.
Why the headline matters for Marketing & Exposure
The headline controls click-through rate. More clicks = more showings = better offers. This is marketing math, not luck. A weak headline kills listing exposure across MLS, portals, and social ads. A strong headline makes algorithms and humans pay attention.

Proven headline formula (use these now)
- Formula A: [Hook] + [Primary Feature] + [Neighborhood]
- Example: “Sunlit 3-Bed + Private Terrace in Leslieville”
- Formula B: [Benefit] + [Target Buyer] + [Quick Proof]
- Example: “Easy Commute for Professionals — Steps to TTC”
- Formula C: [Number] + [Feature] + [Urgency]
- Example: “2-Bed Condo | New Kitchen | Motivated Seller”
- Formula D: [Unique Selling Point] + [Lifestyle]
- Example: “Rooftop Views + Steps to Cafes & Parks”
- Formula E: [Price Cue] + [Feature] + [CTA]
- Example: “Under $700k — Bright West-Facing Unit — View Today”
Headline best practices for real estate marketing
- Put the keyword early: “Toronto condo”, “3-bed home”, “detached house”.
- Lead with what buyers search for: beds, baths, neighborhood.
- Use power words sparingly: “private”, “renovated”, “move-in ready”, “rare”.
- Be honest. No exaggeration. Avoid vague claims.
- Test two headlines on portal feed and ads. Keep the winner.
- Use title case or sentence case. Avoid ALL CAPS.
Quick checklist before you publish
- Does it answer who the buyer is? (families, professionals)
- Is the strongest feature clear in one read?
- Is the neighborhood present or implied?
- Is there a value cue (price, size, renovation)?
- Is it short enough for mobile screens?
Examples that convert
- “Family-Friendly 4-Bed on Quiet Ravine Street”
- “Modern 1-Bed Loft — Steps to Transit & Nightlife”
- “Sun-Drenched Bungalow with Finished Basement — Move-In Ready”

Ready to dominate local exposure?
If you want headlines that convert into showings, calls, and offers, work with a listing strategist. I craft listing headlines, photo order, and ad copy that move listings to the top of searches and inboxes. Email tony@sousasells.ca or call 416-477-2620. Visit https://www.sousasells.ca to see live examples and market-ready templates.
Make your first impression count. The headline is marketing. Treat it like an ad.



















