Should I pay for premium placement on Realtor.ca?
Want more views and faster offers? Is premium placement on Realtor.ca worth paying for?
Quick answer
Yes — when used strategically. Premium placement on Realtor.ca is a tactical paid listing that increases visibility. It isn’t a magic button. It’s a lever. Use it where it moves the needle and measure the results.
What premium placement actually does
Premium placement boosts listing visibility on Realtor.ca by placing your property higher in search results and in featured slots. That leads to more impressions, more clicks, and more qualified leads. For sellers who need speed, exposure matters.
Keywords: Advanced Marketing Strategies, Realtor.ca, premium placement, listing visibility, real estate marketing, paid placement
When to pay for premium placement (actionable rules)
- High-competition neighbourhoods: If similar homes are selling fast, standing out helps.
- High-value listings: A small cost is worth it when the sale price is high.
- New listings: Boost in first 7–14 days accelerates offers and reduces days on market.
- Slow-moving listings: If organic views plateau after 3–5 days, test paid placement.
How to test and measure (exact steps)
- Set a short test window: 7–14 days.
- Track baseline metrics for 48–72 hours before paying: impressions, clicks, saves, contact clicks.
- Turn on premium placement. Track the same metrics daily.
- Compare results and calculate ROI.
Simple ROI formula
- Extra views × listing CTR → extra leads
- Extra leads × conversion rate → extra showings/offers
- Value per accepted offer minus cost of placement = net gain
Example (hypothetical):
- Baseline: 200 views, 2 leads in 72 hours
- With premium: 320 views (+60%), 5 leads (+3)
- If 1 extra lead turns into a sale at $750,000, premium placement cost of a few hundred dollars yields clear ROI.
Metrics that matter (don’t get lost in vanity metrics)
- Views (impressions)
- Click-through rate (CTR)
- Leads (contact clicks, phone calls, showing requests)
- Conversion to offers
- Days on market change
- Cost per lead and cost per sale
Advanced Marketing Strategies to combine with premium placement
- Professional photos and video: Paid placement only works if the listing converts viewers.
- Strong headline + optimized description with keywords: use “Advanced Marketing Strategies” and neighborhood phrases.
- Targeted social ads that amplify the Realtor.ca placement.
- Email blast to local buyers and agents while premium placement runs.
Bottom line — when it’s smart
Pay for premium placement if you can:
- Track metrics and run a short test, and
- Combine it with strong creative and follow-up.
If the placement increases qualified leads at a cost below your acceptable cost-per-sale, it’s worth it.
For a tailored test, local market benchmark, or to calculate expected ROI for your property, contact Tony Sousa. He uses data-driven marketing to maximize exposure and get results.
Email: tony@sousasells.ca
Phone: 416-477-2620
Website: https://www.sousasells.ca
