Should I stage an empty house?
Sell Faster, Make More: Should I Stage an Empty House?
If you’re listing an empty house, the short answer is: yes — almost always. No fluff. Staging turns emptiness into emotion. It helps buyers imagine life in the space. That creates urgency and higher offers.
Why staging matters for home preparation & staging
Empty rooms feel cold. Buyers judge on first impression. Staging gives scale, flow, and lifestyle. Keywords buyers search for — “Home Preparation & Staging,” “empty house staging,” “staging a vacant home” — all point to one fact: staged homes sell faster and for more.
The economics: cost vs. home staging ROI
Staging costs vary. A basic vacant home staging package runs from a few hundred to a few thousand dollars. Compare that to the cost of a price reduction after weeks on market. Data shows staged homes often sell for 5–15% more. That margin usually covers staging and leaves profit.
When to stage an empty house (actionable rules)
- If your home is vacant, stage it. Empty sells slower.
- If photos will be used online, stage first — 95% of buyers start online.
- If your market is competitive, professional staging helps listings stand out.
- If time is tight, use a minimal staging plan: living room, primary bedroom, and kitchen.
Quick staging plan that works
- Clean, paint neutral colors, fix visible issues.
- Rent furniture for key rooms only (living room, master bedroom, kitchen).
- Add lighting and plants for warmth.
- Use professional photos after staging.
Do this in 48–72 hours. It’s faster and cheaper than a price cut.
Real-world example that proves the point
A vacant 2-bedroom condo listed without staging sat for weeks with low view counts. After a focused staging investment — rented furniture, a rug, lighting, and pro photos — the listing attracted more showings. It sold in one week at full asking price. The staging fee was a small fraction of the final sale price but produced a faster close and less negotiation friction.
Common objections and direct answers
- “It’s expensive.” Answer: Compare staging cost to a month of mortgage, utilities, and a likely price reduction. Staging is marketing that protects price.
- “Buyers will see through staged rooms.” Answer: Buyers want to imagine living there. Staging helps them do that quickly.
Final checklist before listing an empty house
- Neutral paint and clean surfaces.
- Stage living area, master bedroom, and kitchen.
- Professional photos and virtual tour.
- Clear call to action in the listing copy: showings by appointment.
If you want straight results and fast sales, work with an agent who uses staging as part of home preparation & staging strategy. Tony Sousa is a local expert. He’ll assess staging ROI, coordinate furniture rental, and get pro photos scheduled. Contact Tony: tony@sousasells.ca | 416-477-2620 | https://www.sousasells.ca
