Should I make a video tour?
Should I make a video tour? Short answer: Yes — and here’s exactly how a video tour will sell your Georgetown home faster, for more money, with fewer headaches.
Why video tours matter now in Georgetown, ON
Buyers start online. In Georgetown, that’s not different — it’s amplified. Commuters from Toronto, families relocating from nearby towns, and local buyers scroll listings on their phones. A static photo gallery doesn’t hook them. A strong, well-made video tour does.
Here’s the direct point: video gives buyers context. It shows flow between rooms, scale, light and the neighbourhood feel. That context leads to better-qualified showings and fewer wasted open houses.
Local market trends that make video essential
- More out-of-area buyers: Georgetown sits on the commuter line and attracts buyers who can’t visit every home. Video tours replace first visits and attract serious buyers from Toronto, Milton, Acton and beyond.
- Mobile-first searches: Most local searches now happen on phones. Video dominates mobile. Listings with video get clicked more and watched longer.
- Faster decisions: In recent market cycles, homes with strong online presentations move faster. In Halton Hills and Georgetown, listings that lead with video spend fewer days on market and attract earlier offers.
These trends aren’t theories. They’re buyer behavior. If you want your listing to win the attention race, video is mandatory.
How video tours improve exposure and SEO for your listing
Video content ranks on Google and on social platforms. Done right, your video shows up in:
- Google search results (video panel)
- YouTube — the second-largest search engine
- Facebook and Instagram feeds and Reels
- Realtor sites and MLS feed embeds
A single well-optimized video multiplies impressions across platforms. Use keywords like “Georgetown ON video tour,” “Georgetown home for sale video,” and neighborhood names to boost local search visibility.
The real benefits — not marketing fluff
- Better first impressions: Buyers who watch a tour arrive mentally pre-sold on the home’s flow.
- Higher-quality showings: Viewers self-qualify. You’ll host fewer looky-loos.
- Faster sale timeframe: Listings presented with video tend to get offers earlier.
- Stronger offers: Buyers who understand a home are more comfortable making competitive offers.
- Wider reach: Remote and out-of-town buyers engage more with video.
If your goal is a faster close and fewer price reductions, video directly helps.
What kind of video works best in Georgetown
Not all video is equal. Here’s what converts:
- Walkthrough video (90–180 seconds): Steady camera, clear flow from front door through main rooms. Show natural light and outdoor spaces.
- Narrated tour: A short, confident voiceover that points out value — upgraded kitchen, new roof, proximity to GO train, schools.
- Drone footage: Use for larger lots, proximity to parks, or to show commuter access (GO line). Drone sells location.
- Short clips for social (15–60 seconds): Reels and TikTok get attention fast and drive traffic to the full tour.
Combine formats. Lead with a 90–120 second walkthrough on the listing page and post 15–30 second clips to social and YouTube shorts.
Production quality — where to invest, where to DIY
You don’t need Hollywood. You need clarity, stability, and good audio.
- Must-haves: gimbal-stabilized shots, bright natural light, clean home, simple music or narration, color-corrected video.
- Drone and twilight shots: Good for premium listings. Use a licensed operator.
- 3D virtual tours: Great for condos and complex floor plans, but don’t replace a human walkthrough. Use both.
Budget guide:
- DIY smartphone tour: $0–$100 (good for FSBO or tight budget). Use a stabilizer and natural light.
- Pro local videographer: $300–$1,200 depending on length and extras (drone, editing, voiceover).
- Premium packages: $1,000+ for cinematic, drone, and multiple short edits.
ROI: A professional video often pays for itself by reducing market time and improving offer quality. In a commuter-heavy market like Georgetown, the exposure to out-of-area buyers alone justifies the investment.
Exact structure for a converting video tour
Follow this sequence to make viewers take action:
- Hook (0–10 seconds): Exterior curb appeal or a striking room.
- Quick brand intro (3–6 seconds): “Georgetown home — 3 bed, 2 bath — walk-through.” Keep this short.
- Flow (60–120 seconds): Move through the main floor. Show kitchen, living area, primary suite, backyard.
- Highlight upgrades (10–20 seconds): Call out renovations, new systems, schools, transit.
- Neighborhood shots (10–20 seconds): Park, street, transit access, local shops.
- Clear CTA (5–10 seconds): “Book a private showing — call 416‑477‑2620 or email tony@sousasells.ca.”
Keep total length under three minutes for the full tour. Use shorter cuts for social.
Distribution blueprint to maximize exposure in Georgetown
- MLS: Embed or link the full video. It’s the hub.
- YouTube: Title and description with local keywords. Add chapters and timestamp.
- Facebook/Instagram: Post full video to FB and 30–60 second edits to Reels. Boost posts locally.
- TikTok: Short, punchy clips with local captions and hashtags (#GeorgetownON #GeorgetownHomes).
- Google Business Profile and local groups: Post video clips and link to the full tour.
- Email blasts and targeted ads: Reach commuting buyers (Toronto-to-Georgetown radius).
Each platform pulls different buyers. The multiply-and-syndicate approach wins.
Common seller objections — and the answers
-
“Video is expensive.”
Do the math. If video cuts two weeks off market time or avoids a price drop, that’s profit. Use a basic pro package for most homes. -
“It shows every flaw.”
Good videography highlights strengths and frames issues fairly. Disclosure is still required, but video reduces surprises during inspections. -
“Buyers won’t watch.”
They do. Even 30-second social clips pull buyers to the full tour. The goal is to get their attention — video does that.
Quick checklist before shooting
- Declutter and stage key rooms.
- Open blinds for natural light.
- Turn off ceiling fans and noisy appliances.
- Prep exterior: lawn trimmed, front walk clean.
- Provide a list of upgrades and neighborhood perks to the videographer.
Call to action — what to do next (Georgetown sellers)
If you’re listing in Georgetown, do this: book a short consult. I’ll evaluate your home, recommend the right video format, and outline the cost vs expected ROI. Video isn’t a nice-to-have anymore. It’s a core part of a winning listing strategy.
Contact for a local consult:
- Email: tony@sousasells.ca
- Phone: 416-477-2620
- Website: https://www.sousasells.ca
I work with local videographers who know Georgetown, the best time of day to shoot, and the shot list that converts. If you want offers faster and fewer showings that don’t end in lowball bids, book the consult.
FAQ — Top 5 questions about video tours and selling in Georgetown
Q1: How long should a video tour be?
A: Full property tour: 90–180 seconds. Social clips: 15–60 seconds. Attention drops after three minutes. Keep the main tour concise and use clips to pull buyers to the listing.
Q2: Will a video reduce the number of open houses I need?
A: Yes. Video pre-screens buyers. You’ll still want staged open houses for high-interest homes, but expect fewer low-quality attendees.
Q3: What’s the cost and expected return for a professional video in Georgetown?
A: Local pro packages generally range $300–$1,200. The return is faster offers, better-qualified buyers, and a higher chance of competitive bids. For commuter markets like Georgetown, exposure to remote buyers improves pricing power.
Q4: Should I use drone footage?
A: Use drone footage when lot size, proximity to parks or transit, or roof/landscape context helps the sale. It’s especially useful for larger lots and properties near desirable amenities.
Q5: How soon can a video be produced?
A: Most local videographers can shoot and deliver a finished tour within 48–72 hours once the home is ready. Premium edits and drone work may add a couple of days.
If you want a direct evaluation — call 416‑477‑2620 or email tony@sousasells.ca. Get the listing video that wins attention first and sells faster.
