The Burlington, ON real estate market is booming. Families, couples and singles are relocating to the area for its diverse communities, vibrant culture and beautiful homes. With so much demand, there’s no better time to be a homeowner or real estate agent in Burlington. Efficiency and creativity in the local market demands good business practice, excellent customer service and a real estate professional who can keep pace with industry changes.
One of the most efficient and successful marketing strategies to help both buyers and sellers is by creating a virtual tour. A virtual tour is a digital tour of a home. This 3D/ 360 degree viewing option allows potential buyers to be able to access a property from anywhere, whether it’s from the office or from the comfort of their own home. Virtual tours not only bring convenience, but they can also help to increase visibility, engagement, and success for real estate agents and homeowners.
What Are the Benefits of Staging a Virtual Home Tour?
Creating a virtual tour of your home can help you gain a competitive edge over other real estate professionals and sellers by providing the following benefits:
- Increased Visibility: A virtual home tour instantly provides potential buyers with a more detailed look at what to expect when browsing a home. Compared to traditional “walkthroughs”, a virtual tour allows viewers to get a feel of what the home is really like.
- Time and Cost Savings: Creating a virtual tour of a home is cheaper and faster than staging or open house events. Agents and sellers don’t have to arrange for physical property visits to show off their property.
- Better Emotional Engagement: Most people have strong reactions to the interiors and exteriors of a home. Through detailed and realistic visuals from a virtual tour, viewers can appreciate a property and develop an emotional connection.
How to Create a Virtual Home Tour
Creating a virtual tour of your property is simple and straightforward. Here are some tips to make sure that your tour is of the highest quality.
Step 1: Capturing Quality Photos and Video
- Capture the space using a 360-degree camera or quality DSLR camera.
- Take pictures of interior and exterior features of the house including hallways, living room, kitchens, bathrooms, bedrooms, gardens, patios, and balconies.
- Include photos of fixtures, appliances, and furniture.
- Highlight special features such as fireplaces, built-ins, balconies, etc.
- Capture footage of the neighborhood and nearby amenities.
Step 2: Converting Photos and Video into a Tour
- Once the photos and videos have been captured, you can convert them into a virtual tour.
- Choose a platform for your tour. You can use a 360-degree camera or a combination of tools such as Matterport or 3DVista.
- Design the tour by setting up a menu and a scene-to-scene navigation system.
- Edit and preview the tour before publishing.
- Come up with an engaging and informative voiceover narration to give potential buyers more insight into the property.
Step 3: Promoting the Tour
- Once the tour is set up and live, start promoting your virtual tour.
- Share the tour on social media and real estate site such as Redfin, Realtor.com, Zillow, and yours or other local real estate websites.
- Promote your tour through emails, posters, flyers, billboards, or newspaper.
- Optimize your virtual tour for SEO by including the address of the property, nearby amenities, etc.
- Showcase new or updated features of the property as you make changes to the tour.
Key Takeaways
With its vibrant culture, beautiful homes, and plenty of demand for real estate, Burlington, ON is a perfect place to own a home. Virtual tours are increasingly becoming one of the most efficient ways homeowners and agents can effectively promote their properties. By following the steps in this article, you can create a virtual tour that looks professional, is optimized for SEO, and engages potential buyers.
FAQs
What Are the Benefits of Creating a Virtual Home Tour?
Creating a virtual tour of your home can help you gain a competitive edge in the Burlington, ON real estate market by providing increased visibility, time and cost savings, and improved emotional engagement with potential buyers.
What Type of Equipment Do I Need for a Virtual Home Tour?
You’ll need a 360-degree camera or a quality DSLR camera to capture quality photos and videos of your property. You’ll also need to choose a platform that allows users to design, edit and publish the tour.
How Can I Promote My Virtual Tour?
Once the tour is live, you can start promoting your virtual tour by sharing it on social media and real estate websites. You can also promote it through emails, posters, flyers, billboards, or newspaper. Additionally, make sure to optimize your virtual tour for SEO and showcase new or updated features of the property so that potential buyers have the most up-to-date information.
Is a Virtual Home Tour Only for Buyers or Can Sellers Use It Too?
Both buyers and sellers can benefit from a virtual home tour. It’s an effective way for sellers to showcase their property and for buyers to get a more detailed look at the home before making a decision.
Do I Need a Professional Photographer for the Tour?
No, you don’t need to hire a professional photographer for the virtual tour. However, having quality photos and videos will help to make the tour look more professional and engaging.
The Burlington, ON real estate market is booming and creating a virtual tour of your property can help you gain a competitive edge over other real estate professionals and sellers. Virtual tours bring increased visibility, time and cost savings, and improved emotional engagement with potential buyers. When creating a virtual tour, make sure you have quality photos and videos. Then, choose the right platform, design the tour and optimize it for SEO. Finally, promote the tour on social media, real estate websites, and other physical and digital advertising materials. With virtual tours, real estate agents, homeowners and buyers have the ultimate in convenience and accessibility.
